Moose Hide Day Campaign
TBD – May 2025
Take Action and Stand Up to End Violence towards Women and Children
The first moose
The inspiration for the campaign came to co-founders Paul Lacerte and his daughter Raven in 2011 when they were hunting together on their traditional Carrier territory. They were close to the Highway of Tears in northern British Columbia, where so many women, particularly Indigenous women, have gone missing or been murdered.
Reflecting on the sorrow of this setting, they brought down a moose that would help feed the family for the winter and decided to use its hide to create the very first moose hide pins.
Since then, the campaign has grown into a recognized nationwide anti-violence movement, with thousands of participating communities, schools and organizations. Over two million moose hide pins have now been distributed in Canada and across North America.
Challenging men and boys
Efforts to address domestic and gender-based violence have historically been led by women and women’s organizations. The Campaign was founded on the belief that men and boys need to step up and take action too, challenging behaviour that leads to violence and developing a culture of healthy masculinity.
The ultimate goal is to end violence towards women and children. In order to achieve this, men and boys everywhere are challenged to:
- Stand up with women and children and speak out against violence towards them.
- Support each other as men and hold each other accountable.
- Teach boys the true meaning of love and respect and be healthy role models for them.
- Teach boys the true meaning of love and respect and be healthy role models for them.
- Heal ourselves as men and support our brothers on their healing journey.
Although the campaign challenges men and boys, everyone is encouraged to get involved. They have a vision of distributing 10 million moose hide pins and seeing one million people fasting together in ceremony to end violence against women and children. People of all genders, ages and cultures are invited to take part in the campaign.
